Released on = February 1, 2007, 9:52 am

Press Release Author = Jerry Robertson

Industry = Retail

Press Release Summary = Smaller Retailers fail for many reasons. The most common
reason is the owner\'s themselves. It may not be a lack of knowledge, but rather
being stubborn and doing business a particular way.

Press Release Body = Many small retailers have seen their profits declining since
9/11. Retail owners were affected by the economic sluggishness caused by the tragic
events. These struggles stemmed mainly from the severe downturns in travel and
tourism
According to Jerry Robertson, Author, 'Shocking Truth to Small Retail Success" many
obstacles are not caused by the competition, but by the owner themselves.
Here are three business obstacles to retail success.
Not Aggressive with old Inventory- Inventory either makes you money or costs you
money. Old inventory should be sold to create cash flow plus to clear space for good
selling products. Too many owners think short-term and will not sell an item below
cost. Old inventory is better liquidated at 75% off, instead of sitting on your
shelf or stockroom. The cash can be used to purchase good inventory, which can more
than make up for the loss of the old item. I have seen many retail stores continue
to suffer, because the owner will not take the necessary markdowns for his business.

Fear of Failure- Every business that tries different things will have some failures.
The key is to learn from these failures to help you in the future. Too many owners
just think the following. I tried something different and it did not work. Every
successful person and business has failures, but they did not let it stop them from
reaching their goals.
Poor Ad Merchandise or Pricing- Owners love to run sales for products that do not
sell or have poor prices for better selling items. The purpose of the ad is to get
customers into your store to buy products. Selling a good item at 1/2 off regular
retail will result in more sales and profits for your store than selling poor
merchandise at 75% off regular retail. Many customers coming into your store for ad
items will purchase other products at full price.
You can subscribe to the free monthly retail newsletter: "Jrob Retail Tips" at
http://www.jrobconsult.com


Web Site = http://www.jrobconsult.com

Contact Details = Jerry Robertson
1704 Cherokee Trail
Plano, Texas 75023
469-867-3317
1-800-507-3046
http://www.jrobconsult.com